Meet Carmen Scholten, In2Jordan’s Co-founder and General Manager. Or as the locals in Aqaba know her, the blonde with the bull.

 

At In2Jordan, Carmen Scholten is known as the boss. But in the small southern town of Aqaba where she lives with her husband, son and her British Bulldog, Carmen is simply known as ‘the blonde with the bull.’

It’s a rather unassuming profile for the woman who drove from Amsterdam to Jordan in a 500 Euro car just to complete a university assignment. This also being the woman who then identified a need for high quality tours in Jordan and launched In2Jordan as the ideal solution two years later.

But that’s the way Carmen likes it. “Always over deliver,” she says.

“Running your own business is fun, especially when you love and believe in what you do.”

From her home office – which also doubles as the reception area of her husband’s PADI dive center – Carmen juggles client service, team leadership, and business development with a smile.

“Running your own business is fun, especially when you love and believe in what you do,” says Carmen. “No two days are the same and I enjoy the diversity that comes with managing financial budgets, motivating the team, developing strategic planning, and translating these elements into practical outcomes for my team and clients.”

According to Carmen, her passion to offer clients high-quality customized experiences in Jordan stems from her own unforgettable first impressions. “I was meant to visit Jordan for a few days but I fell in love with the country. Within six months of graduating university I’d moved here,” she says.

“I studied cross cultural management and sustainable entrepreneurship at university. Pairing that with a passion for travel, a career in the tourism industry was the perfect fit.”

“I believe there is a place for responsible tourism in every destination across the world.”

Since the official launch of In2Jordan in January 2013, Carmen’s team has grown to include five local guides and drivers, and six travel consultants. Each with specialist knowledge in cultural sites, horse tours and yoga and meditation retreats. A partnership with Amani Tours in Amman and travel agents across the Middle East also offers clients a wide range of customized packages and experiences.

“One of my greatest achievements is knowing that I’ve surrounded myself with a team of dedicated and loyal experts at In2Jordan,” says Carmen.

“I’m also proud of how we have tapped into the expertise of local guides and drivers. Not only does their grassroots knowledge add value for our clients; the money they earn directly supports small entrepreneurs and local communities. I believe there is a place for this kind of responsible tourism in every destination across the world.”

It is this kind of thinking that earned Carmen and her off-sider, Gail Reid the title of 2017’s Best New Destination Expert Worldwide on Trip.me.

“I could roam the ancient architectures of As Salt and lush areas of Ajloun all day.”

Carmen also has the gift of the gab with her international clients thanks to her expertise as a destination expert in Jordan, and her ability to speak four languages. “I speak Dutch, English, German and Arabic,” says Carmen. She laughs before adding, “so I guess so does my dog, Hendrix.”

So how does the woman who organizes tours travel herself? “I love walking the numerous beautiful routes in Petra, and climbing the hills of Wadi Araba to enjoy the stillness of the desert,” she says. “Next to that, I could roam the ancient architectures of As Salt and lush areas of Ajloun all day.”

Is there anything the blonde with the bull can’t do? “Well, I’m trying to grow veggies in the desert. We’ll see how that goes,” she concludes.

For more information on In2Jordan’s itineraries, excursions and retreats, visit https://in2jordan.com/tours/

Vamoos, In2Jordan’s travel app is now available for customers via the app store, and compatible with Android and iPhone tablets and mobile devices.

 

Writer: Carmen Scholten

Ready, steady, click, and complete! That’s how easy it is to immerse yourself in your Jordanian adventure, before and during your visit, with the new In2Jordan travel app, Vamoos.

Developed by a UK company, Vamoos is designed to let you access all your travel information on your mobile device even without having a data signal. In2Jordan is proud to be the first company to take advantage of the app’s specialist travel services across the Middle East. All in the pursuit of making your holiday as seamless as possible.

We couldn’t be more excited to help you and your travel mates count down the days until your holiday. Easily check the weather so you know which clothes to pack; and, place all your essential travel documents in one convenient place so you’re ready to go.

Responsible traveling

Responsible traveling is high on our priority list. As part of this, we build itineraries that allow you to spend as much time with local communities as possible so you can learn their ancient culture from the grassroots. We also aim to reduce our environmental footprint by digitising many tourism paper-based processes, making them accessible and available 24/7. Enter the new Vamoos app that houses all your travel essentials on your phone.

How it works

First things first, our In2Jordan destination experts work closely with you to create a customised itinerary to develop a holiday that fits all your needs. Then we invite you to download Vamoos via the App store on your phone, which is compatible with Android and iOS mobile devices. In2Jordan will provide you with a unique code to enter. This code transports you to a wholly personalized experience where you will find all the necessary information about your holiday, already conveniently entered by your In2Jordan expert.

Key information that you will find on the app, includes:

  • Your itinerary and a count-down to your departure date
  • A map with all the locations you will visit
  • A general overview of local customs, language tips, and additional excursions that might be useful during your visit
  • Your transport and accommodation vouchers
  • A weather tab that displays the temperature of the locations you will visit
  • A tab that allows you to share pictures and messages within the group you travel with

 

The only thing we would advise you to do is to keep the contact information of your travel consultant somewhere else, in case you lose your phone!

Get ready for your Jordan holiday in no-time! Take a look here for more inspiration on unique accommodations or for the latest testimonials from our guests.